Project Goals and Objectives
Taylor Massey Project

Developed by a group of volunteers throughout 2003 and early 2004, the Taylor Massey Project has four over-arching objectives:

• To increase community awareness of the watercourse and increase public participation in efforts to protect and restore its natural features;
  
  
• To identify and help deliver watercourse and natural habitat improvements through increased public participation in agency initiatives, particularly the City of Toronto's Wet Weather Flow Master Plan;
  
  
• To ensure the establishment of the Taylor Massey Trail, a continuous trail from Terraview Willowfield at the 401 and Pharmacy to the Forks of the Don, including trail within Warden Hydro Corridor; and,
  
  
• To increase public and private participation in sound environmental practices that will protect the whole of the Taylor Massey watershed and its surrounding ecosystems .

FODE will deliver the Project through five specific efforts:

• Maintaining the information on this website
  
  
• Working with government agencies to effect meaningful watershed improvements
  
  
• Distributing FODE information to selected neighbourhoods backing onto the Creek
  
  
• Coordinating public programs throughout the watercourse, and
  
  
• Seeking to establish or align with existing community organizations as "Reach Stewardship Groups": groups of local residents who want to be involved in the protection and regeneration of the watershed.

In summary, and as far as we know, the TMP is the first-ever effort by a non-profit organization to pursue wide-spread social marketing to help local residents become involved in the regeneration of their watershed.